Founded by designer and strategist Kelli Rua Klein, we draw on decades of operational strategy and process design to bring clarity and structure to complex projects. Combined with years of software implementations, and land‑based experience, this approach helps turn vision into practical plans you can carry out with confidence.

We specialize in projects that begin with a sense of place and purpose and lead to meaningful, tangible action.

What Sets Us Apart?

Personalized & Practical Tools
With 20 years in operations, design, and strategy, I craft thoughtful solutions that solve real problems through discovery and curiosity. I know what it’s like to wrestle with tools that don’t fit — so I create solutions that are clear, usable, and built for your needs. Nothing generic here.

Lived Experience
I practice what I share. I live on 40 remote acres with forest and oak savannas, combined with transforming a city lot into a Backyard Native Habitat and Pollinator Garden, and growing up in 4H with horses in the midwest. I’ve been living, listening, learning from the land my whole life. This perspective makes my work both grounded and unique.

Approachable & Accessible Courses
Unlike long, academic programs that require months of commitment and thousands of dollars, my courses are short, affordable, and rooted in real-world land experience. My vision is to provide modular courses, to empower you to choose the lessons that fit your needs — and apply them right away.